Press Release: Boozt! - banner management software

[Boozt! Staff]

26 January 2002 

Press Release: 

Announcing Boozt!, a banner advertisment management utility for
Unix and Linux. Designed to run on Unix/Linux webservers using
Apache and mySQL, Boozt! is being distributed as a free standard
version that includes the source code and also a high-end premium
version. 

Boozt! is a standalone utility that coordinates the targeting and
rotation of banner ads on one or more websites and is fully
scalable with the ability to manage multiple multi-banner
advertisement campaigns on servers hosting several domains. 

Setup and configuration is through an HTML interface and is 
accomplished simply by choosing and uploading banners then 
inserting the HTML code generated by Boozt! into the web pages 
where the banners will be displayed.  When a page with Boozt! code
is loaded, the Boozt! software automatically sends the appropriate
banner based on rotation, campaign weight and user tracking. 

Both versions allow the administrator to sort banners and clients
by campaign or server. Boozt! tracks banner effectiveness and
clickthroughs and generates reports showing impressions,
clickthroughs, and efficiency by campaign and banner. 

Boozt! premium includes more precise user targeting utilizing 
cookies and allows advertising clients to remotely access their
accounts to manage their own campaigns and view real-time
statistics. The premium version is also faster with the ability to
deliver over 21,000 impressions per minute and is recommended for
large sites or multiple campaign servers. 

Boozt! standard is available for a free, unlimited trial. 
Boozt! premium is available for $99.00. 

More information can be found at http://www.boozt.com