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Date: Tue, 30 May 2006 17:49:55 GMT
From: "Amy Cole" <amy.cole na researchandmarkets.com>
To: <redhat-cz na linux.cz>
Subject: Building a Successful Mass Affluent Strategy 2006

I enclose details of our latest Mass Affluent Strategy Report.

This report provides a detailed exploration of the current state of mass affluent offerings and premier banking services around the world, and constructs a prototype mass affluent offering based upon the analysis of case studies, which draws out the critical factors involved in creating a successful proposition.

Scope of this title:
- Assesses the mass affluent service provided by 8 leading banking networks worldwide
- Includes insight from those within the industry regarding the development of mass affluent services

Highlights of this title:
Global banks tend to pick and choose the markets in which their mass affluent service is launched, depending on the profile of that country. For example, despite having a presence across a number of markets, ABN Amro has chosen only to offer Van Gogh Preferred Banking in selected markets.

The non-banking side of many mass affluent offerings provides lifestyle benefits that are completely separate from the banking side of the offering. However, the more advanced mass affluent offerings are those that incorporate banking issues into the non-banking side, providing a rounded service.

Clients should be able to rely on their Ultimate Offering relationship manager to fulfill two main ongoing functions: to continuously monitor the state of their finances, reporting regularly to the client, and to take a proactive role in improving their clients financial health.

Reasons to order your copy:
- Gain insight into the successful mass affluent services offered by global competitors
- Understand the variation in market standards for mass affluent services worldwide
- Discover the key factors determining the success or failure of mass affluent offerings in a variety of markets

For a complete index of this report click on:
http://www.researchandmarkets.com/product/9cea33/building_a_successful_mass_affluent_strategy

Report Index:

Chapter 1
Introduction 
Overview 8
The basic measures of success 8

Chapter 2
Critical factors 
Introduction 10
There are 11 critical factors for successful mass affluent banking offerings in Europe 10
An offering can be improved through its marketing and added value areas 14

Chapter 3
Case studies 
Introduction 17
ABN Amro Van Gogh Preferred Banking 17
Introduction 17
ABN Amro's Van Gogh Preferred Banking competes closely with local banks in the Asian mass affluent market 18
Bank of America Premier Banking and Investments 20
Introduction 20
Premier Banking and Investments offers a service in which specialist attention is given to investment performance 21
Barclays Premier 23
Introduction 23
Barclays Premier focuses on the Premier Manager as a single gateway to a range of practical solutions 23
Citigroup CitiGold 25
Introduction 25
CitiGold attempts to meet local client needs 26
DBS Treasures Priority Banking 28
Introduction 28
DBS Treasures offers a rounded service focusing on the intangible aspects of premier banking 29
HSBC Premier 31
Introduction 31
HSBC targets a wide range of clients 32
Standard Chartered Priority Banking 34
Introduction 34
Maximising value to entrepreneurs complements the network offering 35
Non-banking benefits are designed to reflect local needs 35
United Overseas Bank Privilege Banking 36
Introduction 36
UOB Privilege Banking sells itself on its international scope and its appearance of exclusivity 37

Chapter 4
The ultimate mass affluent offering 
Introduction 40
The Ultimate Offering is named and marketed innovatively and clearly at its target client base 41
The Ultimate Offering has a relationship model based on the gateway principle 41
The product range draws upon expertise from across the rest of the bank, developing external links where internal expertise does not exist 41
The role of the Relationship Manager is continuous monitoring and reporting as well as taking a proactive approach to their clients' wealth 42
The client is empowered to take part in managing their finances 42
The Ultimate Offering ensures continuous access for clients 43
The Ultimate Offering includes a range of non-banking benefits that match the clients' needs and lifestyle accessed through a linked credit card 43
The Ultimate Offering product range encompasses a preferential banking, borrowing and investments offering with a clear product lead 44
The Ultimate Offering exploits the full reach of the entire network 44

Chapter 5
Appendix 
Further Reading 45
Global Wealth Management SPP 45
Asia Pacific Wealth Management SPP 46
Savings and Investments SPP 47
SPP writing team 

List of Figures
Figure 1: The Ultimate Offering is built on nine main points 40

Pricing:
Electronic : EUR 4810
Site License : EUR 5291
Enterprisewide : EUR 9619

Ordering - Three easy ways to place your order:

1] Order online at http://www.researchandmarkets.com/product/9cea33/building_a_successful_mass_affluent_strategy

2] Order by fax: Print an Order form from http://www.researchandmarkets.com/product/9cea33/building_a_successful_mass_affluent_strategy and Fax to +353 1 4100 980

3] Order by mail: Print an Order form from http://www.researchandmarkets.com/product/9cea33/building_a_successful_mass_affluent_strategy and post to Research and Markets Ltd. Guinness Center, Taylors Lane, Dublin 8. Ireland.

Related Reports also available from Research and Markets:

New Family Office: Strategies for Consulting to the Affluent - http://www.researchandmarkets.com/product/9cea33/new_family_office_strategies_for_consulting

The UK Wealth Management And Private Banking Market Outlook: Optimising Customer Value In A Demanding Marketplace - http://www.researchandmarkets.com/product/9cea33/the_uk_wealth_management_and_private_banking

Distributing financial services to the European mass affluent - http://wwwresearchandmarkets.com/product/9cea33/distributing_financial_services_to_the

Household Insurance for the Affluent - http://www.researchandmarkets.com/product/9cea33/household_insurance_for_the_affluent

The Mass Affluent Market in the UK - http://www.researchandmarkets.com/product/9cea33/the_mass_affluent_market_in_the_uk

The Mass Affluent Market in Spain - http://www.researchandmarkets.com/product/9cea33/the_mass_affluent_market_in_spain

The Mass Affluent Market in Italy - http://www.researchandmarkets.com/product/9cea33/the_mass_affluent_market_in_italy

Thank you for your consideration.

Best Regards,

Amy Cole
Senior Manager
Research and Markets Ltd
amy.cole na researchandmarkets.com

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